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Washington, D.C.-based MCI was founded by McGowan, 53, a Harvard Business School-trained entrepreneur who correctly foresaw a market for cheaper long-distance phone service using new microwave technology. In 1972, MCI began selling business clients its telephone service between a few heavy-traffic cities, including New York, St. Louis...

Author: /time Magazine | Title: Ma Bell's Rival | 2/23/1981 | See Source »

Chicago. The calls are beamed by microwave among the 3,200 communities in the MCI network, then transferred to local Ma Bell lines and carried to customers...

Author: /time Magazine | Title: Ma Bell's Rival | 2/23/1981 | See Source »

Modern technology and lower overhead have dramatically reduced the cost of long-distance calls for MCI's clients. For example, a 4½-minute daytime business call between New York and Boston costs Bell customers $1.74, but those who use MCI only...

Author: /time Magazine | Title: Ma Bell's Rival | 2/23/1981 | See Source »

...company, though, had to file long pleas with the Federal Communications Commission and wage endless court battles with AT&T before its service could be established. In landmark decisions in 1969 and 1971, the FCC allowed MCI and all other competitors to break Ma Bell's 50-year monopoly on long-distance calls. Last June a Chicago federal court ruled that AT&T had to pay MCI $1.8 billion in damages, because the telephone giant would not allow it to use AT&T lines to relay calls between 1971 and 1975. It was the biggest antitrust judgment ever...

Author: /time Magazine | Title: Ma Bell's Rival | 2/23/1981 | See Source »

...basis of its success in attracting 85,000 business customers, MCI is now going after private clients. Since last March, MCI has used sometimes stinging advertisements to attract 200,000 new household customers. Example: "If you're still using Bell for long-distance calls, you must be one of their major stockholders...

Author: /time Magazine | Title: Ma Bell's Rival | 2/23/1981 | See Source »

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