Word: mckay
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Dates: during 1950-1959
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Break for Consumers. While McKay's decision made the last-ditch defenders of public power unhappy, it was good news for the small domestic and rural customers of the private utilities. Since the state keeps a close control on utility rates, they will reap the major benefits from cheaper power. Luckiest of all are the people in McKay's native Portland, Ore. They are supplied by the Portland General Electric Co., which counts on Bonneville for almost three-fourths of its power needs. Last year, when water was low and less power was generated, P.G.E...
...Northwest, where the private v. public power fight is the bitterest, Interior Secretary Douglas McKay last week made a significant decision; he gave the private companies a better break. For the first time, they were permitted to sign 20-year contracts with the Bonneville Power Administration, giving the companics long-term assurance of low-cost power from the big federal dams. For years, the private companies could get no contracts at all. Then two years ago they got to sign agreements, but only for five years...
...contracts were further evidence of McKay's middle-of-the-road power policies. Public utility districts, cooperatives and other public groups still get first call on BPA power. Next come the big industrial users that have already contracted for power. But the private companies will come ahead of any new, large industrial consumption and thus benefit from new power facilities. By keeping public bodies from getting a lien on future power supplies that their systems cannot absorb (a policy which McKay had previously laid down), the new contracts help the private companies in their long-range planning...
...even these will be inadequate to satisfy the expanding Northwest. McKay would like to see the private power companies expand to meet the demand. As added encouragement, he is considering a 15% rate boost for Bonneville Dam power to cover increased costs, thus bringing Government prices closer to private power costs...
...hands were still in good shape; they went after customers and clinched deals with old-fashioned selling. Packard dealers were making door-to-door calls to line up prospects. The Ford Motor Co. put on a nationwide campaign of "blitz sales." In Seattle, Ford Dealer William 0. McKay advertised that he had to sell 131 cars in 48 hours. The inference was that he would make a good deal, and customers nocked to his showrooms. Without benefit of discounts or special deals, McKay easily sold the cars. In Denver, Ford Dealer Richard Whitfield ran a tongue-in-cheek ad:"Bring...