Word: mckinnon
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Dates: during 1940-1949
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President Clinton D. McKinnon, who is a jockey-sized little fireball with unruly black hair and bounding energy, sighted greener pastures when the valley began to swarm with "foreigners" two years ago. Neither Okies nor retired Iowa farmers, they were youngsters who had come to work in California's war-booming aircraft industry. So McKinnon founded the Aircraft Times. Its success led him to follow it last December with the Shipyard Times...
...weeklies (distributed free at the plant gates) merely extend McKinnon's parochial publishing formula: they print almost nothing except news about the personal doings of shipyard and aircraft workers. Though they devote a page to intramural sports, they did not mention the World Series. Worker-correspondents contribute items and cartoons at 5? an inch. Some 25 mechanics, jib builders, lathe operators and the like have become columnists, complete with bylines and photographs...
...President McKinnon's new papers, with some 150,000 circulation, have made one significant departure from his original formula. Because their readers live all over the Los Angeles area and make an aggregate $10,000,000 weekly, McKinnon accepted national advertising and ads from important Los Angeles merchants...
...mean promoter himself, President McKinnon countered with a national Aircraft Women's Club, whose merchandising potency so impressed Los Angeles' big Barker Bros.' home-furnishings store that it established six free clubhouses for chapter members. Still on the inside track, McKinnon figures that his three papers ought to considerably fatten up the $500,000 gross he made last year with only...
...only Freshman who is starting for Tuss McLaughry, is Carl McKinnon. McKinnon was moved up to a starting assignment because of his good play against Colgate last week. His running mate, Steve Holems, was also a reserve last Saturday, moved up by McLaughry on the basis of a good performance...