Word: mckinnon
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...take or if they are fought at all. And Republicans have used harsh pictures in advertising too. The 2004 Bush campaign used images from the World Trade Center, including firefighters carrying off a flag-draped body--and was criticized for it by the Kerry campaign. (Indeed, Bush admaker Mark McKinnon told the New York Times he thought the Democrats' use of the coffin pictures was entirely appropriate.) After 9/11, former New York City Mayor Rudolph Giuliani was one of the strongest advocates of showing horrible visuals of the attacks, to ensure that we never forget...
...Austin, Texas, the political consultant Mark McKinnon watched the Gore and Kerry campaigns from a unique perspective. He had spent his life as a Democrat and now he was working, as a matter of personal loyalty, for his friend George W. Bush. Very much to his surprise-and to his wife's horror-McKinnon was in the midst of a conversion experience, not so much to the Republican philosophy but to the Republican way of doing campaigns. It was so much simpler. Maybe it was because Republicans were more businesslike and saw their consultants as employees, rather than saviors...
...Politics was all about getting the public to answer yes to those three questions. Of course, an integral part of the job was aggressively-often stealthily and sometimes disgracefully-painting the opposition as weak, untrustworthy and effete. McKinnon was amazed the Democrats had never quite figured this out. In fact, they had it backward: the character of their candidate, they believed, would be inferred from the quality of his policies. But in the television era, fleeting impressions mattered far more than cogent policies. Presidential politics had been reduced to a handful of moments and gestures. In fact, the 2004 campaign...
...headquarters, Orica pays $A14,000 a year to a nearby child-care center for priority access to seven full-time places on a waiting list that can otherwise stretch two years. With 600 employees in that office alone, it's only a partial solution, admits human resources manager David McKinnon, but keeping employees with young children happy makes good business sense: "The benefit we get back is probably tenfold." Despite the scheme's success, though, it's unlikely Orica will extend it to other offices or provide on-site care, says McKinnon: "There is a philosophical debate...
...half-century or more. Once he gets past the midterm elections, Bush plans to introduce a concept that, if anything, is even more ambitious than his failed Social Security plan: a grand overhaul that would include not only that program but Medicare and Medicaid as well. Says strategist McKinnon: "He knows that part of what he brings to the presidency is an ability and commitment to chart a long course under public pressure." The question that will be answered in the coming year is whether America still believes in George Bush enough to follow...