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...sorry,'' said McKitterick, "but we have no opening for a salesman just...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...grinned McKitterick...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

Alfred Lyon thereupon became a "missionary" at $15 a week, began to learn cigaret selling in the Ellis-McKitterick manner. Through the years and many a complicated corporate change the three stuck together. In 1931 Ellis and McKitterick emerged with working control of an inconspicuous 12-year-old firm named Philip Morris & Co., Ltd., Inc., with annual sales of about $3,000,000. Last week Rube and Mac were not alive to see it, but Philip Morris was the No. 1 success story of a depression year. It had increased its sales 45%, its profits from...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...charge of its three brands-English Ovals, Oxford Blues and Cambridge-the first a blend and the others Turkish. Mr. Ellis promptly launched Marlboro, a 20? cigaret which, with the benefit of an ivory tip, has sold a solid 500,000,000 a year since. Then he lured McKitterick back from a seven-year vacation in Europe and the two quietly began buying Philip Morris stock. In 1931 they had control, got into the 10? field with a cigaret called Paul Jones. But they found themselves making little from Marlboro because a 20? cigaret has only a limited sale, making...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

...team of Chalkley and Lyon succeeded them. But affable Salesman Lyon soon rivaled his predecessors in cajoling dealers and salesmen ("My name is Lyon but I'm no wild animal. . . ."), and President Chalkley spurred the whole company to fresh endeavor by encouraging initiative rather than following able Mac McKitterick's policy of being a one-man arbiter of everything. He extended the bonus system to the whole company. As the only major executive in the country with leaf-buying, manufacturing and selling experience he was a logical choice as McKitterick's successor. And as the cool, careful...

Author: /time Magazine | Title: Business: A New Fourth | 7/4/1938 | See Source »

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