Word: mcl
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Dates: during 1960-1969
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...Epernay, a faithful Boswell, is the development of the McLandress Dimension, a measurement designed to record the length of time an individual can keep his thoughts centered on subjects other than himself. The unit of measurement is termed the McLandress Coefficient--known to the cognoscenti as the McL-C (pronounced Mack-el-see); a McL-C of 60 minutes, which is above average, means that the subject's thoughts return to himself approximately every hour...
McLandress' unique contribution to science is the McLandress Coefficient, or McL-C (pronounced Mack-el-see), as it is known in professional circles. In plain language, a McL-C represents the average span of time for which an individual's thoughts remain centered on any subject other than himself. It is reached, according to its inventor, by "various depth perception techniques," including the frequency with which the subject invokes the first person singular in the course of an interview, a book, a speech or an article...
Long Thoughts. Predictably, people prominent in politics and show business tend to have the lowest coefficients, indicating "a close and diligent concern by the individual for matters pertaining to his own personality." Richard Nixon, Dr. McLandress finds, has a McL-C of three seconds, probably the lowest in U.S. politics. No member of the U.S. Senate has a rating of more than 15 minutes, with the exception of Everett Dirksen, whose coefficient of three hours and 25 minutes Dr. McLandress attributes to his "almost unique inability to divert his thoughts from the public interest." Lowest ratings in the Senate...
Liberals generally rate fairly low: Pundit Norman Cousins has a three-minute McL-C, Dean Acheson a coefficient of ten minutes, but McLandress gives President Kennedy a rating of 29 minutes. Elizabeth Taylor, Nikita Khrushchev and David Susskind all have the same coefficient: three minutes...
...Ambassador to India, Author (The Affluent Society) J. Kenneth Galbraith was heard to voice similar views on the subject of State Department potato picking. Curiously, Galbraith claims that he has never heard of Mark Epernay. Author Epernay has heard of Galbraith, all right. He gives him a McL-C of 1¼ minutes, lowest of any executive then attached to the Federal Government...