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McLandress' unique contribution to science is the McLandress Coefficient, or McL-C (pronounced Mack-el-see), as it is known in professional circles. In plain language, a McL-C represents the average span of time for which an individual's thoughts remain centered on any subject other than himself. It is reached, according to its inventor, by "various depth perception techniques," including the frequency with which the subject invokes the first person singular in the course of an interview, a book, a speech or an article...
Long Thoughts. Predictably, people prominent in politics and show business tend to have the lowest coefficients, indicating "a close and diligent concern by the individual for matters pertaining to his own personality." Richard Nixon, Dr. McLandress finds, has a McL-C of three seconds, probably the lowest in U.S. politics. No member of the U.S. Senate has a rating of more than 15 minutes, with the exception of Everett Dirksen, whose coefficient of three hours and 25 minutes Dr. McLandress attributes to his "almost unique inability to divert his thoughts from the public interest." Lowest ratings in the Senate...
Liberals generally rate fairly low: Pundit Norman Cousins has a three-minute McL-C, Dean Acheson a coefficient of ten minutes, but McLandress gives President Kennedy a rating of 29 minutes. Elizabeth Taylor, Nikita Khrushchev and David Susskind all have the same coefficient: three minutes...
...early heresy of Gnosticism, which blended Christian ideas with mystical elements from pagan religions of the East. Published last week was the first English translation of one of the most important Nag Hammadi documents-The Gospel of Philip (Harper & Row; $3.75), edited and annotated by British Scholar Robert McL. Wilson...
...they now figured the story to be a spoof, but felt the story's author, Mark Epernay, was real, since he had submitted the article in person. The issue listed Epernay as a long-time student of Dr. McLandress, giving his home as Bogota, New Jersey, Epernay's own McL-C rating is not known, but is suspected to be very high...