Word: mclarens
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When the caution flag comes out in Formula One (F1) racing, crews typically use the opportunity to bring their cars in for a pit stop. But when yellow came out in the 25th lap of last year's Monaco Grand Prix, Team McLaren Mercedes made the counterintuitive decision to keep driver Kimi Raikkonen on the track. The ploy worked; Raikkonen won. But the decision wasn't made at trackside. It came from team leaders based at the McLaren Technology Center in leafy Woking, south of London, who were using prediction software they had developed to help them make split-second...
...McLaren and its partner, British software company SmithBayes Ltd., are launching a business version of the team's "decision-engine" software, designed to help companies that face countless variables and constant volatility. "Businesses make a lot of strategic decisions that involve uncertainties this software can track," says Simon Williams, ceo of SmithBayes...
...also helps companies practice "strategic agility," a popular management theory endorsed by Donald Sull, a management expert at the London Business School. He argues that chaotic working environments frequently harbor hidden opportunities. "You successfully compete by consistently identifying opportunities and threats and reacting before your rivals," Sull explains. Team McLaren, for example, had just 10 seconds to make its decision...
...track. Drivers must temporarily slow down, and F1 crews typically use the opportunity to bring their cars in for a pit stop. But when a safety car rolled out in the 25th lap of last year's Monaco[an error occurred while processing this directive] Grand Prix, Team McLaren Mercedes made the counterintuitive decision to keep driver Kimi Raikkonen on the track. The ploy worked; Raikkonen won. But the decision wasn't made at trackside. It came from team leaders based at the McLaren Technology Centre in leafy Woking, south of London, who were using prediction software they've developed...
...cool high chair. The result is the Calla chair, a pistil-shape foam-and-aluminum piece that will retail for a cool $925 and, like the Bugaboo, will come in customized colors. Similarly, Philippe Starck has applied his eye to strollers, portable high chairs and diaper bags for McLaren, the popular British stroller brand. Designers like David Netto have found their niche giving such nursery staples as cribs and changing tables a Modernist edge. Entrepreneurs are getting in on the action too. P'kolino founders Antonio Turco-Rivas and J.B. Schneider have hired Rhode Island School of Design students...