Word: mclendon
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Radio's four major networks were beginning to take serious notice last week of a bustling new rival. Sparked by energetic, moonfaced President Gordon McLendon, Liberty Broadcasting System has grown in the past three years from one station in Texas to 240 in 34 states by concentrating on a single specialty: bringing broadcasts of major-league baseball games to the vast audience beyond the reach of stations in the major-league cities...
Sports-minded Gordon McLendon first got the idea for his network during the war, when he found that boys from Arkansas argued just as hotly as Brooklynites about big-league baseball, even though the only games they ever heard were the World Series. After he got out of the Navy he started Dallas' station KLIF, began broadcasting from teletyped play-by-play accounts flashed to him from a Manhattan office. Under fire at first from minor-league owners, McLendon soon convinced them that his broadcasts (and constant plugging of minor-league clubs) were helping to fill local ballparks...
...crack announcer as well as a fast-stepping businessman, McLendon still depends on teletyped reports, dressing them up with skillful sound effects and a sense of on-the-spot excitement that has given him bigger audiences in some cities than competing "live" broadcasts direct from the press box. Explains McLendon: "I'm not trying to deceive anybody. I'm only trying to give them a colorful broadcast...
They also include Robert H. Llewellyn 4G, of Hatboro, Pa., English, Hiram J. McLendon 4G, of Lakeland, Fla., Philosophy, Oreste F. Pucciani, instructor in Romance Languages in the same field, and Hylton A. Thomas 3G, of Woodstock, Ill., fine arts...
...When hospital crowding forces mothers to go home a few days after confinement, Dr. McLendon has noticed that they get used to their new infants easily, thus :utting down frantic phone calls to doctors and hospitals in fancied emergencies...