Word: mclernon
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Dates: during 1980-1989
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...first nine months of this year, Rabbit sales plummeted 43.4% below 1981's figure, and Volkswagen's share of the U.S. auto market stood at a meager 1.9%, well below the 5% won by the Beetle in the 1970s. In September, former General Motors Executive James McLernon resigned as president of Volkswagen of America and was replaced by Noel Phillips, a marketing executive from South Africa. With sales running far behind projections, the company has canceled plans to build cars at a second U.S. plant in Sterling Heights, Mich., and has put the $300 million facility, which...
Detroit executives were obviously pleased with the Reagan decisions. General Motors Chairman Roger Smith called them "a sensible step toward making regulation more cost-effective." Added James W. McLernon, president of Volkswagen of America: "This is a giant step toward restoring the long-term health of the American automotive industry." But Ralph Nader, the father of many of the auto rules, protested bitterly. Said he: "These regulation rollbacks are going to kill a lot of people and ruin the health and environment for others...