Word: mcloskey
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Dates: during 2000-2009
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Even with a doctorate in music composition from Harvard, McLoskey has found professorship an almost unattainable goal. Still, music remains his first love, which means Mormon skateboarding will always be a distant second. In the meantime, McLoskey plans to continue longboarding for years to come, claiming that it is an art that can be enjoyed by people of all ages as long as they have the “dogtown and the Z-boys style” that McLoskey admires...
...according to results from McLoskey’s online survey, 95 percent of Latter Day Skates customers aren’t Mormon and don’t understand the puns and references. McLoskey is undeterred by the lack of Mormon know-how among his clientele. In fact, he regards his inroads with the non-Mormon demographic as a “sign of success” for his company...
...They think that the logos are just pretty Hawaiian designs,” says McLoskey...
...times a year, McLoskey receives nasty e-mails from Mormons who believe his puns and logos are blasphemous. “I have all sorts of great ideas that would cross the line, which I won’t do,” he explains. “But I’ll go right up to that line...
Between answering e-mails, taking orders and personally packaging and shipping his products, McLoskey sometimes spends upwards of 70 hours a week on Latter Day Skates business. Company paraphernalia litters the McLoskey home in Quincy, Mass. Mrs. McLoskey doesn’t share her husband’s affinity for skateboarding, but the love seems to have been passed down to the next generation—their two sons started on skateboards...