Word: mcluhan
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Dates: during 1960-1969
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...number of writers will get double exposure. Marshall McLuhan will retard his predicted disappearance of books by publishing a consideration of space in poetry and painting, and a sequel to his picture treatise, The Medium is the Massage. MacKinley Kantor has a book of reminiscences and an antebellum novel about a Southern girl who falls in love with a slave with the unlikely name of Beauty Beast. Stephen Birmingham will issue separate reports on white Anglo-Saxon Protestants and Sephardic Jews, Barnaby Conrad a memoir and a how-to-do-it on bullfighting, Muriel Spark poems and stories, Tom Wolfe...
...Richard J. Hughes, 58, resting at Philadelphia's University of Pennsylvania Medical Center after surgical removal of a cataract in his left eye; Comedian Bert Lahr, 72, rallying at Manhattan's Columbia-Presbyterian Medical Center from severe pneumonia that put him in a coma; Communications Theorist Marshall McLuhan, 56, also convalescing at Columbia-Presbyterian after removal of a benign growth near the brain...
...activist is traceable and proportionate to an unconcealed intellectual narcism. Buckley's a mental muscle-beacher who can't resist rippling his grey matter to dazzle bystanders. For sheer sophistic jabberwocky and an excruciating reciprocity of cleverness Buckley's ideal Firing Line partner would be Marshall McLuhan. But stack him against self-educated Dockhand Eric Hoffer, the man of passionately simple convictions, and Buckley would do a fast fade from brilliance. Because he evinces about as much commitment and attachment to an ideal as a first-time-out dude rancher does to the horse...
...When they seek a religious figure, campus organizations think first of two unconventional Episcopal clergymen: the Rev. Malcolm (Are You Running with Me, Jesus?) Boyd and Bishop James A. Pike. Among academics, Economist John Kenneth Galbraith this year seems to be slightly more in vogue than Communications Theorist Marshall McLuhan...
While none of the networks is ready yet to line up 100% for or against hot or cold programming, TV decision-makers are nevertheless pondering McLuhan's implications. They have already seen that some of the most adventurous and entertaining productions on the screen are the TV commercials that get their messages across through imagery rather than hot, hard sell. Eastern Airlines' Miami campaign, for example, shows a smoke-filled nightclub scene in which dancers gradually emerge through the murk. It's pure McLuhan, and it sells tickets...