Word: mcluhan
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Dates: during 1960-1969
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ONCE UPON a time, when the Beatles were still in Liverpool and no one had heard of LSD, Marshall McLuhan was an easy man to like. He could explain everything from Homer to baseball with a single, breathtaking theory. The few who had read him possessed the key to history, politics, art, literature and contemporary society. But now it has all been lost...
Like too many other good things, McLuhan has become public property. His face is on half the coffee-tables in America, and any self-respecting house wife can speak authoritatively about the electronic media, and the global village, and the death of print. The ideas have been diluted, distilled and vulgarized. No longer is it possible to discover McLuhan; it requires a strenuous effort just to avoid...
...most responsible for the popularization of McLuhan is McLuhan himself, in part because his ideas are so flamboyant, but more because of his conscious striving to get the message across. McLuhan considers himself a prophet with a mission: to end our colossal and perilous ignorance of media...
THIS IS MARSHALL MCLUHAN: THE MEDIUM IS THE MASSAGE (NBC, 4-5 p.m.). The massage is administered via the proper medium, in an attempt to give McLuhan's controversial ideas the visual life they are all about...
There is no denying many of the McLuhanian truisms. Mankind today is indeed caught up in a technological tsunami of unprocessed information and unrelated impressions, events and pseudo events. But the world is not quite yet McLuhan's "global village," nor can the sequential thought patterns of three millennia be totally dissolved in a burst of electronic energy, however it is harnessed. With the sweeping generalization that delights his followers but irks so many anti-McLuhanians, he compares present times with the late medieval era, when tribal thought was giving way to print-processed "linear" thought, and finds...