Word: mcluhan
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Dates: during 1960-1969
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UNDERSTANDING MEDIA by Marshall McLuhan. 359 pages. McGraw-Hill...
...communities at the fringes of the arts, the universities, and the communications industries are hit by a new book, which becomes a fad or a parlor game. This summer's possible candidate, with what may be just the right combination of intelligence, arrogance and pseudo science, is Marshall McLuhan's Understanding Media...