Word: mcluhan
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Dates: during 1960-1969
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...Understanding Media, Marshall McLuhan...
...currently writing a short critical work on the theories of Marshall McLuhan. " I'm not sure whether you can call McLuhan's ideas theories," he said. "His ideas are too contused, vague, and self-contradictory. Maybe that's why they're so popular...
...sense quite different from McLuhan's, tribalism will be a more "pervasive danger to the political stability than nationalism. In the wake of economic disasters, India might break apart, splintered by its divergent peoples. Indeed, so powerful is the attraction of regional autonomy that even the advanced countries may be shaken. Britain may have to grant quasi-independence to the Welsh and the Scots, and Canada could still founder on antagonisms between its French-and English-speaking halves...
...families, and different age groups may emulate the old in banding together in Yankee-style collectives. Individualism may continue to wane as men seek personal identity in group identity. That, of course, involves a contradiction between "doing one's own thing" and doing it with others. Still, Marshall McLuhan predicts confidently: "We are going through a tribal cycle once again, but this time we are wide awake...
...will be ever more willing to "let this culture alone" and start their own institutions and communities. Education for enrichment or amusement rather than for professional skills will become a lifetime process as universities expand to provide an almost infinite variety of postgraduate courses. In fact, says Marshall McLuhan, older people will have to go back to school to learn basic skills. The young, he says, are not interested in the mundane knowledge it takes to run a technological civilization; the old will have to learn it if they are to keep their world running...