Word: mcluhan
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Dates: during 1990-1999
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...games of a people reveal a great deal about them," Marshall McLuhan is quoted as saying at the beginning of this book. At the end of Game Over, the head of Nintendo leads a successful effort to purchase the Seattle Mariners baseball team. It's symbolic in a bittersweet way; the game of the present has absorbed the game of the past...
...Marshall McLuhan's famous metaphor sees the world as a global village. Actually, it has become a global city, a megalopolis with some rich neighborhoods and many poor neighborhoods and some that are terribly dangerous. Unfortunately, the big city has no police department, and the neighborhoods (the former U.S.S.R., the Muslim world, South Africa) are getting more dangerous. Almost everyone agrees it is too late for military intervention in Bosnia. The place makes me think of W.B. Yeats' haunting line, "And wondered what was left for massacre to save." The place to intervene, they say, now must be in Kosovo...
...generation ago, social theorist Marshall McLuhan proclaimed the advent of a "global village," a sort of borderless world in which communications media would transcend the boundaries of nations. "Ours is a brand-new world of allatonceness," he wrote. " 'Time' has ceased, 'space' has vanished. We now live in . . . a simultaneous happening." McLuhan underestimated the enduring appeal of the status quo and the stubborn persistence of the petty side of human nature. The fusion of television and satellites did not produce instantaneous brotherhood, just a slowly dawning awareness of the implications of a world transfixed by a single TV image...
...took another visionary, and the band of dreamers and opportunists he gathered around him, to demonstrate that McLuhan was wrong only temporarily. In 1991, one of the most eventful years of this century, the world witnessed the dramatic and transforming impact on those events of live television by satellite. The very definition of news was rewritten -- from something that has happened to something that is happening at the very moment you are hearing of it. A war involving the fiercest air bombardment in history unfolded in real time -- before the cameras. The motherland of communism overthrew its leaders and their...
...workers in such complex skills as aircraft maintenance and computer repair. But multimedia still lacks what computer companies call the "killer application," a program like the electronic spreadsheet or the word processor that is so compelling that consumers will buy a new device just to run it. As Marshall McLuhan pointed out, every new medium takes its content from its predecessor: early films were simply recorded stage plays; the first TV shows were converted radio dramas. The same is probably true of this newest medium, which represents the merger of all its predecessors. At the moment, interactive multimedia...