Word: mcluhaner
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...spectacle hard to resist for a man who has been deprived of attention all his life. Marshall McLuhan has written hopefully of the global village of shared tastes and sympathies that television is creating. But along with the village has come the village idiot, vastly strengthened by technology, torn loose from the mores that used to restrain him. He may not be able to keep up with the Joneses, but he can keep up with the Oswalds...
...only want a weekend date, but not many. He claims to have fostered 13 marriages and twelve engagements. "How many disk jockeys," he asks, "get that kind of satisfaction?" Quite a few, if they measure satisfaction in terms of the emotional response they evoke from their listeners.* As Marshall McLuhan has pointed out, radio is a "hot" medium, involving more listener participation to complete its communication than such "cool" media as films or TV. "The people feel they possess you," says Ellen Morphonios Rowe, a criminal court judge in Miami who runs a late-night show on WKAT. "They really...
Later rather than sooner if the recent primary elections are any indication. Last week, in the wake of the Wisconsin upset, the forces of Marshall McLuhan were in disarray. Edmund Muskie's media consultant, Robert Squier, resigned because he was no longer wanted; the candidate pronounced political TV spots an "abomination" and promised not to use them again in the campaign. After his badly mauled client John Lindsay quit the presidential race, Media Wizard, David Garth, confessed that TV is "highly overrated in importance. A multitude of commercials-good, bad or indifferent-will dilute all television influence." Overloaded...
...this village, you can go around the world, into the future or past, and enter a variety of mildly hysteric psychological states. In short, all parts of this world are instantly in touch with all others through the medium of electrotechnology. The only element of this global village that McLuhan didn't prepare us for was the fact that it is non-functional, it serves as amusement, it is a scale model of reality, moving ever closer to reality. But it is still based on the fascination inherent in an imitation and occasionally imaginative recreation of nature rather than...
...Touch the Earth, McLuhan...