Word: mcluhaner
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...already bewildering pace of change in American life, carrying the U.S. farther away from standardization in the arts, education and cultural tastes. Many young TV makers feel that the new equipment will lead to an era in which video cameras may outstrip typewriters as instruments for creative expression. Marshall McLuhan prophesies that cartridges will affect "every aspect of our lives-will give us new needs, goals and desires, and will upset all political, educational and commercial establishments...
Some experts envisage the cassette explosion as only one phase of an upheaval in education, home entertainment and communications. The performing arts might become economic for the first time. McLuhan and Paul Klein, NBC's ratings vice president and philosopher of the future (TIME, May 25), foresee a decline of textbooks and suspect that network TV will be reduced to producing little more than sports and news. Klein also maintains that cartridge marketing plans and, in fact, cassette converter units are already 20 years out of date. The solution, he says, is cable TV (which perhaps 75% of Americans...
...Scum!" Mike Dann, 48, is a feisty, loquacious virtuoso of survival who has risen steadily through 14 presidents and two networks. Paul Klein, 41, is an irreverent disciple of Marshall McLuhan who is convinced he is brighter than his NBC bosses and not afraid to say so. Oddly enough, the rival vice presidents have never met, but they exchange terse little notes with endearments like "You are scum...
...consecutive season-by .2%. "This is the greatest thrill of my 21 years in programming," crowed Mike. In his exultation he added: "I think I could have elected Humphrey." Over at NBC, Paul Klein snorted: "They didn't win the season. They won their season. This is what McLuhan called 'the dinosaur effect.' CBS has blown to its biggest size just before extinction." Industry evolution has indeed swung toward the Klein emphasis on demographics. In February, Dann's CBS superiors overruled him on the 1970-71 schedule, choosing to replace several of his high-rated hits...
...pick up the trail again. For the nation watching, it was an instant of complex psychology. There was the acute embarrassment and sympathy for the speaker who has fluffed his lines. There was also, for some, an eccentric half hope that if he could not continue, an absurdist, McLuhan logic would apply: "The U.S. was about to move into Cambodia, but the President lost his place in the script...