Word: mcluhaner
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...cleverness have now been replaced by the virtues (and vices) of relentlessly with-it seriousness. Susan Sontag-complete with academic sojourns at Oxford and the Sorbonne, and stints as a philosophy teacher-has proved to be just the girl to play tuned-in scholar to the age of McLuhan. In this, her second collection of essays, she continues to develop the main lines established by an earlier book, Against Interpretation...
...MARSHALL McLUHAN -- The English professor whose difficult books (Understanding Media and The Medium is the Massage) and a really great interview in Playboy magazine provide a theoretical basis for what acid trippers believe about telepathy: "Tribal man is tightly sealed in an integral collective awareness that transcends conventional boundaries of time and space. As such, the new society will be one mythic integration, a resonating world akin to the old tribal echo chamber where magic will live again: a world of ESP . . . Electricity makes possible--and not in the distant future, either--an amplification of human consciousness on a world...
There are a number of people whose work is very much what the acid experience is about. We will call these guys the acid trippers. Some of them (like Hesse and McLuhan) have never taken LSD, but have explained the ideas the are very helpful in trying to understand what the acid experience is like. Most of the others' writings are directly influenced by their experience with acid...
...course, the Protestant ethic is dead) and cannot understand the third. Rebellion becomes non-cerebral, sensate, lacking the ideal of the continental student. Everybody talks at once, tries to épater la bourgeoisie with obscenities and refuses "work" courses, where reading replaces talk off the tops of many heads. McLuhan says we're postliterate anyway, so why read and write? Even hippiedom is huckstered. In short, white liberals are too busy feeling and emoting to change much of anything. Even their rebellious life styles feed the affluent pop consumer culture. Perhaps the blacks, being hungrier, can discipline themselves...
...Marshall McLuhan, the noted medium, is far less pessimistic. "The current interest of youth in astrology, clairvoyance and the occult is no coincidence," he feels. "Psychic