Word: mcluhaner
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...light of its cultural-iconic status, the Fairey campaign has been read by some as a manifestation of media guru Marshall McLuhan's notorious judgment that "[a]dvertising is the greatest art form of the 20th century"--that art, in other words, is neither political nor representational so much as transactional and economic...
...that the great majority of Americans are saying they favor gun control when they really mean gun banishment. Trigger locks, waiting periods, purchase limitations, which may seem important corrections at the moment, will soon be seen as mere tinkering with a machine that is as good as obsolete. Marshall McLuhan said that by the time one notices a cultural phenomenon, it has already happened. I think the country has long been ready to restrict the use of guns, except for hunting rifles and shotguns, and now I think we're prepared to get rid of the damned things entirely...
...professor, for once, has nothing to say. His arguments are proven meritless, rejected by the very authority whose theories they are based upon. Thanks to McLuhan, the professor is discredited, embarrassed--and unequivocally wrong...
Alvy soon has enough of the professor's pretentious cant and triumphantly produces the real-life McLuhan, who conveniently was waiting behind a nearby signboard. The lines McLuhan delivers to the academic are priceless...
...find the "any interpretation is valid" argument convincing. There are instances when, as Woody Allen memorably shows us, we simply are wrong. I recognize, of course, that Ellison didn't reject my argument in the way McLuhan rejected the professor's; while "no conscious reference to Garvey" may have been intended, Ellison did considerately leave the realm of his unconscious wide open to academic scrutiny. Unfortunately, I'm no psychoanalyst...