Word: mcluhanism
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...novel is also a meditation on the novel form, and on a hundred other subjects that occupy the teeming mind of the book's 20th century narrator. He sprinkles references throughout, not just to Marx and Darwin but to latter-day prophets like Roland Barthes and "the egregious McLuhan." His scenic route through the Dorset flora and fauna includes side trips into the thickets of political and social theory. He announces his presence at every plot turn-probing his characters' thoughts on one page, shrugging genially that he's no mind reader on the next. And finally...
...media, either, though that is the prime offender. T.V., fake food, all of it is enough to get on your nerves. Yet, to get too obsessessed with the trash is probably as bad as actually taking your laundry seriously--you're still only working with superficialities. People like McLuhan never seemed to know that...
DIED. Marshall McLuhan, 69, author, educator and apostle of the electronic age, whose impact he proclaimed in his famous aphorism, "The medium is the message"; in Toronto (see TELEVISION...
Some years ago, Marshall McLuhan made quite a splash among cocktail-party sophisticates by proclaiming that television was a "cool medium," whereas some other cultural forms were "hot media." In recent years, Peter Brook, a highly sophisticated director, and his Paris-based company Le Centre International de Créations Théatrales have devised modes by which theater can be turned into a cool medium, perhaps even stone-cold...
...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...