Word: mcluhanism
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...field of battle remained three corporations - General Sexotics, Cybordelics, and Intercourse International. When the production of these giants was at its peak, sex, from a private amusement, a spectator sport, group gymnastics, a hobby, and a collector's market, turned into a philosophy of civilization. McLuhan, who as a hale and hearty old codger had lived to see these times, argued in his Genitocracy that this precisely was the destiny of mankind from the moment it entered on the path of technology; that even the ancient rowers, chained to the galleys, and the woodsmen of the North with their...
Much of this may be true. McLuhan covered some of the same terrain and saw it was good. Mander hollers that it is horrible. But he punches so wildly that he arouses sympathy for The Gong Show. No source is too doubtful or irrelevant to cite, provided it can somehow be mobilized into an attack on the target. "It is known," Mander states ominously, "that light affects the testicular growth of sparrows." The author writes with such urgency that simple distinctions get trampled: "As you may have noticed, a lot of people seem to be going crazy these days. People...
...when we are constantly assaulted by our own electronic technology, an era when satellites and television are as common as shoes and socks, an era that media critic Marshall McLuhan has aptly summed up as "the electronic age," you would expect to find some established means of learning about electronic technology in your college. After all, didn't McLuhan say, "We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his tribal world and beaches him in individual isolation...
When their television sets at last went dark, the global villagers were left feeling vaguely unsettled. Seldom has history seemed so thoroughly televised. As if to validate all of Marshall McLuhan's electromystical prose, the events of Anwar Sadat's mission to Israel appeared to many to have been profoundly influenced by the participation of TV -its superstars and its world audience...
...been argued that the developing use of the stirrup, which enabled a rider to carry a lance, created the system of land payments to knights and hence created the entire system of feudalism. Television can draw the world into a single experience - a moon shot, an assassination. McLuhan himself takes a benign view of the televised Sadat visit. "That," he believes, "was the human family sitting down together. It by passed history unexpectedly." Before anyone grows excessively mystical about television, however, it is probably well to remember that a few minutes after the President of Egypt set foot...