Word: mcluhanism
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Garth mixes Machiavelli, McLuhan and Damon Runyon...
Koch and Byrne were good fodder for the TV commercials that Garth writes and directs. He favors blunt, factual spots with few frills; He also subscribes to Marshall McLuhan's theory that "cool" images are more effective than "hot" ones on TV. Koch and Byrne, both plain-spoken and low-keyed, fit the Garth format...
...measured size of a cathode ray tube. Work goes undone, play ceases too; telephones stop ringing, crime disappears, romance is delayed and, in all the land, there is just one traffic jam worthy of the title?on highways leading to the Super Bowl site. If it is not literally McLuhan's global village, the Super Bowl certainly is the national town, and all the inhabitants have gone to watch a game on the community screen...
...anyone with a Xerox machine and a borrowed original. After years of controversy, the Senate last week passed a revision of the copyright law that would prohibit photocopying of more than a small excerpt from copyrighted material. The bill is now bogged down in the House. Says Marshall McLuhan: "Whereas Caxton and Gutenberg enabled all men to become readers, Xerox has enabled all men to become publishers...
...McLuhan notwithstanding, mankind has recognized the value of making copies at least since the day that Moses had to go back up the mountain for a second set of tablets to replace the ones he had broken. Medieval monks gladly spent lifetimes copying manuscripts by hand. Photography, that most exact of reproductive processes, has since its invention in the last century been elevated to a high art. But unlike most illuminated manuscripts and some photographs, Xerox copies are seldom more interesting than their originals. The Xerox machine has taken the art out of copying, made it too easy...