Word: mcluhanism
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Through his ingenious director, Frank Dunlop, and a fine ensemble of actors, Osborne has gone McLuhan and made the theater his message. Plot, structure, story-even that Osborne speciality, the long brilliant speech-all gone. Instead, we have half a dozen players on a sparse stage, and a "chairman," who opens the proceedings with a discussion of the printed program. Be fore long, the characters are asking each other, and the audience, what the hell they're doing there. A beer-swilling football fan issues periodic razzberries from the balcony, while from a front-row seat in the stalls...
...demanding skills, enjoy the tactile qualities of the metals." In lieu of gems, some of the artists, such as American Ellen Levy and Chinese Designer Susan Sung, use different-colored metals such as silver and gold, or varied textures, to free their work from monotony. For them, as Marshall McLuhan might have put it, the material itself is the message...
...familiar indicates that there is no all-purpose method of learning, which suits every student and faculty's member. Even apart from financial and logistic considerations, we need to be more open-minded than many people presently are concerning what lectures can contribute for which neither Gutenberg nor McLuhan is a ready substitute. Students can respond actively or passively: participating vicariously in the lecturer's own efforts, or sitting back as many students are wont to do, watching the performance, and providing little feedback to themselves, let alone the lecturer...
PORTRAITS FROM NORTH AMERICAN INDIAN LIFE by Edward S. Curtis. Introduction by A.D. Coleman and T.C. McLuhan. 176 pages. Outerbridge & Lazard. $25. When the first two volumes of Edward Sheriff Curtis' The North American Indian were published in 1907-8, the New York Herald called it "the most gigantic undertaking in the making of books since the King James edition of the Bible." Before he was through Curtis had completed 20 volumes of text bound with 1,500 small photographs and 20 unbound portfolios. The price was $3,000. At $25, this selection of about 10% of the Curtis...
...have been reached that art--even in its simplest form--is difficult, meant to challenge the preconceptions of its appreciators and awaken higher consciousness, and is socially functional only on a moral level (not necessarily political, and too complex in direct experience for the weathervane readings of, say, McLuhan...