Word: mcluhanism
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...Miss Susann's book and facing the distressing fiscal facts contained therein, I rushed forth and bought a color television set of heroic dimensions, broke off all diplomatic relations with my book clubs, and now, with shriveled soul and bated breath, I wait for the dawn of McLuhan's Millennium of Non-Linear Information...
Rowan and Martin have made Laugh-In one of the phenomena of the McLuhan age. How could they miss in the movies? By making The Maltese Bippy, a yawn-in of the team's celebrated videocies and running gags. Though Rowan and Martin are shoehorned into a plot, the fit is loose enough to let the boys play themselves. Rowan is still the smart one, and Martin is correctly addressed as a dingaling, a dumdum and a dodo...
Mosley recreates a climate of haplessness. French Premier Edouard Daladier, Czechoslovakia's President Eduard Beneš and even Mussolini seemed as out of step with history as Chamberlain. They were obsolete men (in the McLuhan sense) when compared to an eerily turned-on Hitler. Czechoslovakia, with a modern air force and a well-trained army, put up no resistance. It was, alas, Poland that stood firm: the only trouble was, as Mosley observes, "When the Poles saber-rattled it was actually sabers they were rattling...
...printed word is not en route to oblivion. That reassuring information comes from Dr. Marshall McLuhan, who has been prophesying the demise of reading for years (and doing his best to hurry it into an early grave by writing some of the most perishable prose in memory). "The book is a very special form of communication," McLuhan told the annual convention of the American Booksellers Association in Washington. "It is unique and it will persist." As the nation's leading exponent of electronic communication, however, McLuhan could not resist at least one dig at the reading public, which...
Within the confines of two rooms, 25 TV sets glare and blare at one another. The ten artists, all in their 20s or 30s, are sculptors from the Kinetic School, research protégés of Marshall McLuhan or electronics experimenters, united by disgust with usual TV fare...