Word: mcluhanism
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Prophet Marshall McLuhan has just invaded what he calls the "hot" medium of printed journalism. As he sees it, people are so absorbed with old-fashioned words that they don't even notice the tidal wave of change about to engulf them. To help them "survive," he says, he is putting out a monthly newsletter called The McLuhan Dew-Line. It is intended to "raise a mighty scream" to warn readers of the imminent electronics takeover...
...know for the nation as a whole? But McLuhan seems to have analyzed precisely the attitude of most of the people who matter at this GOP convention...
These audiences have been joined by the Pepsi generation, which sees but does not believe. Raised on the tube, these young people have heard and seen all the obvious plays on insecurity and are unimpressed by all the weaseling statements that sound impressive but mean nothing. Marshall McLuhan (who else?) has observed that future historians will find in advertising "the richest and most faithful daily reflections that any society ever made of its entire range of activities...
Messages from the media have bombarded Communicator Marshall McLuhan, 56, so rapidly that he hardly has time to translate them all into books. So he plans to publish a hot medium of his own - a newsletter called McLuhan's Dewline. Says the Canadian scholar-turned-guru: "It's going to be a distant-early-warning system to give advance notice to anyone who'll listen." Planned articles: "Love Thy Label as Thyself," "The End of the Muddle Class," and "The Executive as a Dropout." Should some disciples worry that McLuhan might label himself an ordinary editor...
While Aspen promotes his favorite cause, McLuhan himself has been all but silent for half a year. After undergoing a successful operation for a benign brain tumor last winter, he has been teaching at Fordham University but making no outside speeches or public pronouncements. Instead, he has been working on two books to be published next fall: Through the Vanishing Point: Space in Poetry and Painting, which he co-authored with Harley Parker, and War & Peace in the Global Village...