Word: mcluhanism
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...Richard J. Hughes, 58, resting at Philadelphia's University of Pennsylvania Medical Center after surgical removal of a cataract in his left eye; Comedian Bert Lahr, 72, rallying at Manhattan's Columbia-Presbyterian Medical Center from severe pneumonia that put him in a coma; Communications Theorist Marshall McLuhan, 56, also convalescing at Columbia-Presbyterian after removal of a benign growth near the brain...
...activist is traceable and proportionate to an unconcealed intellectual narcism. Buckley's a mental muscle-beacher who can't resist rippling his grey matter to dazzle bystanders. For sheer sophistic jabberwocky and an excruciating reciprocity of cleverness Buckley's ideal Firing Line partner would be Marshall McLuhan. But stack him against self-educated Dockhand Eric Hoffer, the man of passionately simple convictions, and Buckley would do a fast fade from brilliance. Because he evinces about as much commitment and attachment to an ideal as a first-time-out dude rancher does to the horse...
...When they seek a religious figure, campus organizations think first of two unconventional Episcopal clergymen: the Rev. Malcolm (Are You Running with Me, Jesus?) Boyd and Bishop James A. Pike. Among academics, Economist John Kenneth Galbraith this year seems to be slightly more in vogue than Communications Theorist Marshall McLuhan...
Youngsters especially reflect the McLuhan notion that plot is less important than image. Says Klein: "Television-oriented people don't care about stories. There's no need to tell a story with a beginning, middle and end. They care about people doing things, and all at once." What makes Spy successful, adds Klein, is not plot ("They are silly or nonexistent") but an interesting and warm relationship that is projected by the two lead spies, Bill Cosby and Bob Gulp. The Monkees' story line defies logic, but the show is a hit with the kids. U.N.C.L.E. swings...
While none of the networks is ready yet to line up 100% for or against hot or cold programming, TV decision-makers are nevertheless pondering McLuhan's implications. They have already seen that some of the most adventurous and entertaining productions on the screen are the TV commercials that get their messages across through imagery rather than hot, hard sell. Eastern Airlines' Miami campaign, for example, shows a smoke-filled nightclub scene in which dancers gradually emerge through the murk. It's pure McLuhan, and it sells tickets...