Word: mcluhanism
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...among Catholic schools, and is rapidly trying to catch up. Faculty salaries have been upgraded-the average pay of full professors, $13,543 in 1965, will reach $22,500 in three years-and the school is on the hunt for academic stars with the stature of Communications Pundit Marshall McLuhan, who will join the staff next semester. Such is the pace of change at Fordham, quips its theology department chairman, Father Christopher Mooney, that "if you stay home with a cold one day, you find that some great experiment has been tried but you missed...
...seems fitting that the newest addition to the fast-growing University of Toronto-home base for Canada's baffling communications theorist Marshall McLuhan*-is probably the most television-conscious college in the world. Fully 45% of the instruction at suburban Toronto's Scarborough College is transmitted throughout its single twisting concrete building (see color pages) by television. The college was literally built around its TV facilities...
...have Marshall McLuhan and Bob Dylan, and who can forget Colonel "Shorty" Powers, sometime Voice of Project Mercury, describing Gus Grissom's first landing? "The drogue parachute is deployed, and the astronaut has a visual indication of it" (The drogue chute is open, and Gus can see it), and "The astronaut has indicated that he will proceed to effect egress" (Gus says he's coming...
...Francisco as an apostle of Culture in behalf of the Container Corporation of America, Communications Prophet Marshall McLuhan, 55, whose sibylline pronouncements have so often been models of noncommunication, explained the McLuhan phenomenon. "People make a great mistake," he said at a press conference, by trying to read me as if I were saying something." Amen...
...spiritual guidance to attending multitudes. Whether he is a master of industry (Arjay Miller, 50, president of Ford) or a master of jurisprudence (Byron R. "Whizzer" White, 49, Supreme Court Justice), he determines the patterns of social change. Whether the opinion molder is at the University of Toronto (Marshall McLuhan, 55) or on Madison Avenue (David Ogilvy, 55), he shapes the thoughts and desires of a continent...