Word: mcluhanist
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...core, rock video is the kind of cultural shotgun wedding that delights the heart of any aging McLuhanist: rock, radio, movies, music, video, new technologies and new marketing tilting the popular culture onto an angle so it can, if so ordained, slip off onto a whole new course. "The musician in me really resents having to interpret my music into something visual," says Billy Joel. "But the thing that outweighs all of that is that video is a form of communication. Why not use every means of communication available?" Joel has communicated extremely well-his videos are among the genre...
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