Word: mcluhanized
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Dates: during 1970-1979
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...York appeared to be strewn with his targets, from rich Black Panther-loving liberals to the editorial staff of The New Yorker. It was also dotted with the lucky recipients of his approval: mayflies like Baby Jane Holzer, cultish ephemerids like Marshall McLuhan and social grotesques like the collector-exhibitionists Robert and Ethel Scull, all festooned in yards of Wolfe's glittery, incontinent prose. He was the compleat '60s fashion plate, so much a part of the hustling, celebrity-obsessed triviality of the time that even now he can hardly be detached from it-a sort...
...feeling its way, sometimes truculently, toward a redefinition of its influence, military and otherwise, in the world. The U.S. has taken on a certain bristle, a tendency that was evident last week in Senate debate over the defense budget. In the Mayaguez incident, Gerald Ford, indebted more to McLuhan than to Clausewitz, struck off an image of American decisiveness after years in the Asian morass. Ford also hastened to Europe to reassure the NATO allies of America's steadfastness (see THE WORLD...
...some nostalgic, some simply newsy. Says Senior Editor Martha Duffy, who has edited the section for more than a year: "It is often the lightest part of the magazine, full of incongruities and wit." Gina Mallet has her own analysis of why people need People. Says she, "As Marshall McLuhan once told us, 'Gossip and malice are supreme forms of entertainment and control...
People are out there in the land of Midcult, My Not-So-Dear Editor, who should be warned against Marshall McLuhan (compared to whom "Spengler is cautious and Toynbee positively pedantic"). Buckminster Fuller (whose prose reads like Archie the cockroach with his capital shift working). And of course Tom Wolfe-"Parajournalist!" -who presumed to attack The New Yorker, the Golden Arches Macdonald calls home. Could a Macdonald enemies list be complete without those sparring partners Cozzens (James Gould) and Cousins (Norman), the author of By Love Possessed who was by Macdonald savaged and the editor of Saturday Review/World? (When Macdonald...
...MARSHALL McLUHAN, Canadian communications philosopher: The late Siegfried Giedion, Swiss art historian and author of Mechanization Takes Command (1948). He was a student of formal structures in the man-made world and instituted the study of forms in everyday life. His book is a study of the death wish in modern man, with specific application to the mechanization of bread baking and meat packing. His most exciting moment was his discovery of the American barber chair...