Word: mcluhanized
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Freshen Vegetables. Toth acquired the U.S. rights to Drbal's patent, and the idea was talked up by Toth, Flanagan and Eric McLuhan, a former professor of "creative electronics" at Fanshawe College in Ontario, who is Marshall McLuhan's son. After the younger McLuhan published an account of meat-dehydration experiments -which showed that small chunks of hamburger lost their moisture at different rates depending on their placement inside a pyramid-others began trying with flowers, fish and eggs. One is also supposed to be able to freshen vegetables, restore stale coffee, ripen hard fruit, mellow cheap wines...
...firm scientific evidence exists to prove or dis prove pyramid power. Laymen who experiment may be frustrated because precision is required. Pyramids must be aligned precisely on magnetic north. Being close to windows, radiators, fluorescent lights, radios, TV sets and other appliances can queer the effect. Says McLuhan somewhat pessimistically: "If you do all that, it may or may not work. If you don't, it certainly won't work...
With the customary swiftness of the McLuhan age, Sam Ervin has now entered American folklore. A Sam Ervin fan club has sprung up in California and now has a national membership of 6,000. "Uncle Sam" T shirts, buttons and posters are on the market. The mailman hauls thousands of letters a day into Ervin's suite in the old Senate Office Building. One woman from Dallas even proposed marriage-and told the Senator that if he was not available, he could pass the note on to Tennessee's Howard Baker, the committee's other star...
...Good, who combines painstaking laboratory work wiih gutsy speculations, or "probes," much in ihe manner of a medical Marshall McLuhan. On one occasion, while treating a patient whose inability to resist infection coincided with the growth of a massive thymic tumor, Good began to speculate about the link between the thymus and agammaglobulinemia, a disease caused by a deficiency or lack of the major antibodies. He?together with others in his laboratories?conducted a series of experiments in which he removed the thymus from newborn rabbits. The results of the test?all of the animals failed to develop normal immune...
...believes, and his primary concern is to save them. In his quest for allies he ranges far and wide. He examines fellow Latin American artists like Pablo Neruda (whom he calls "a poetic continent") and the film maker Luis Bunuel (whom he compares to Goya). He looks to Marshall McLuhan, then looks away from him -as a "prophet," alas, only of Madison Avenue...