Word: mcluhanizes
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...media hot and media cool have shrunk the world to the dimensions of Marshall McLuhan's global village, then last week's Academy Awards made a certain amount of sense. Hollywood's annual orgy of self-adulation was really the commencement exercises at good old Global Village High, complete with prizes, dull speeches, strained humor, amateurish entertainment-and one hell of a party afterward, for winners and losers alike. At least two things made this year's ceremony, silly as it always is, a little bit different: the most popular girl ended up winning none...
Gibson hits his peak as the star of Night Letters, a telephone participation show. Audience feedback creates a web of involvement and expands radio to almost mythic proportions. Spinning his dials and monitoring the tape delay device that censors callers' obscenities, Gibson is a McLuhan obfuscation made flesh-a benevolent witch doctor in an electronic village of the lonely, the sick and screwed...
...seeks power only for pleasure. "Do it!" commands the Utopian sprite Jerry Rubin-meaning just about anything one wants to do. And it can be done with a clear conscience as well. Even if someone does not want to do anything, he can help build Utopia. If Marshall McLuhan is to be believed, just by sitting around and watching television, people participate in a tribalism of feelings that is making the whole world one. One what? Vegetable? Well, vegetables are much on the minds of Utopians these days. Many of them have rejected meat and its association with the hunt...
Even in Marshall McLuhan's "global village," world opinion remains a force of unpredictable strength. Worldwide indignation did nothing to stop the savagery inflicted on the Biafrans, nor could it persuade the terrorists in Canada to spare the life of Quebec Labor Minister Pierre Laporte (whose three alleged kidnapers were arrested last week outside Montreal). It has had no leverage at all on Hanoi, which has rejected every U.S. proposal for an exchange of P.O.W.s, and continues to hold more than 300 Americans in its prison camps. Yet last week, in two cases that created shock waves throughout...
DESPITE noise, television, Marshall McLuhan, and the much publicized decline in public school reading skills, quality children's books sell and sell. Such literary prosperity owes a good deal to the fact that more than 75% of juvenile sales are made to libraries that buy carefully, and often have federal funds to help them do it. Yet much of the allure of the children's book trade is due to the continuing output of a handful of illustrious, variously gifted and apparently inexhaustible authors and illustrators...