Word: mcluhanizes
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...magazine for people who don't like to read much. It is designed by artists and comes in boxes containing movie film, records, sculpture, puzzles, games, posters, and a few other things that defy definition. The first publication devoted to the "mixed media" popularized by Marshall McLuhan, Aspen assaults all the senses, not just the visual. As the magazine proclaims, "You don't simply read Aspen, you hear it, hang it, feel it, fly it, project it, even sniff...
...Aspen comes out when Mrs. Johnson manages to get it out. "All the artists are such shadowy characters," she says, "that it takes months to track them down." To provide designs for issues she has called on the services of Andy Warhol and Quentin Fiore, co-author with Marshall McLuhan of The Medium is the Massage. She is collaborating with Buckminster Fuller on a future issue in which each article will be designed to fold into a geodesic dome or other geometric construction. Also in the works is an issue devoted to the Far East, with scrolls and screens scented...
...stand-up sermon, many church men agree, is a dying art. But what should take its place? According to Dominican Father Anthony Schillaci, the answer is the mixed-media homily. A colleague of Communications Theorist Marshall McLuhan at Fordham University, Father Schillaci presented his vision of the sermon of the future to a meeting in Toronto last week of the Catholic Homiletic Society. "If you see anything you don't like," he calmly warned the audience, "boo or hiss or knock the guy next to you off his chair. This is intended to stir up all kinds of emotions...
Society still isn't sure whether photography is a craft or an art. (It's both, like writing.) People think, in the plastic phrase of admen, that "photography is the wave of the future"; but they are generally unable to relate the airy abstract writings of Marshall McLuhan et al to themselves. Not only do people not know how photography works, but they don't know what it can do: most either think one needs a flash to take a picture out of the sun, or they think the camera is a magical mystery tool that might catch them doing...
...EXPERIMENT IN TELEVISION (NBC, 3-4 p.m.). "This Is Marshall McLuhan: The Medium Is the Massage" employs the medium of television to explain-or at least spotlight-some of the communications philosopher's controversial ideas. Repeat...