Word: mcluhanizes
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...Utopia, which was a bustling agricultural collective where everyone worked six hours each day. Hippie millenniarism is purely Arcadian: pastoral and primordial, emphasizing oneness with physical and psychic nature. The University of Toronto's Northrop Frye, a professor of English and a disciple of Communications Philosopher Marshall McLuhan, sees the hippies as inheritors of the "outlawed and furtive social ideal known as the 'Land of Cockaigne,' the fairyland where all desires can be instantly gratified...
TWIGGY: WHY? (ABC, 8-9 p.m.). Marshall McLuhan, Eugenia Sheppard, British Fashion Photographer David Bailey and others comment on the Twiggy phenomenon in Britain and the U.S. Film clips of her recent capers on both sides of the Atlantic...
...Viet Nam. But elsewhere the "little brother" complex is strengthened by the limitations of Canadian culture. Canada has produced no artists or writers of truly international rank. The only Canadian authors who have achieved renown in the U.S. are the late humorist Stephen Leacock and, currently, Prophet Marshall McLuhan. One difficulty is that Canadian artists, once they begin to succeed, tend to leave their country, a phenomenon described by 19th century Poet Charles G. D. Roberts after he himself moved abroad...
After Understanding Media, with its overpowering documentation and illustrations, The Medium is the Massage appears to be some sort of joke. Everything from the trick of its title to the contrived pictorial gags and New Yorker cartoons suggests that McLuhan is pulling someone's leg. And that is probably his intention...
...McLuhan believes that learning has traditionally been a glum affair, aimed at "serious" students. The most effective weapon for attacking the contemporary environment, he says, is humor. The humor he uses is often outlandish, but this is hardly surprising when one considers that the humorist is a romantic-revolutionary-reactionary who believes that the "science-fiction" technology of the present and future will enable us to recreate a beautiful and protective past...