Word: mcluhanizes
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...workers in such complex skills as aircraft maintenance and computer repair. But multimedia still lacks what computer companies call the "killer application," a program like the electronic spreadsheet or the word processor that is so compelling that consumers will buy a new device just to run it. As Marshall McLuhan pointed out, every new medium takes its content from its predecessor: early films were simply recorded stage plays; the first TV shows were converted radio dramas. The same is probably true of this newest medium, which represents the merger of all its predecessors. At the moment, interactive multimedia...
Much more than that, Gorbachev is a visionary enacting a range of complex and sometimes contradictory roles. He is simultaneously the communist Pope and the Soviet Martin Luther, the apparatchik as Magellan and McLuhan. The Man of the Decade is a global navigator...
...space. Wired for evils -- for AIDS, for example, for nuclear war, for terrorism. But also for entertainment, knowledge and even (we live in hope) for higher possibilities like art, excellence, intelligence and freedom. Justice has not gone planetary and never will. But the village has indeed become global -- Marshall McLuhan was right. No island is an island anymore: the earth itself is decisively the island...
...tumultuous days of the late 1960s, Abbie Hoffman led the antic wing of the revolution, where the anarchist politics came from Mikhail Bakunin, the media savvy from Marshall McLuhan and the spirit from Peter Pan. He liked to think of himself as a bridge between the New Left and the hippie counterculture, between "Off the pigs!" and "If it feels good, do it." He was never more himself than when he taunted the capitalists by showering dollar bills from the visitor's gallery onto the trading floor of the New York Stock Exchange...
...national restaurant chains are made, not born. Dreamed up by corporate entrepreneurs, they are produced by high-priced, savvy market researchers, advertising gurus, graphic designers and architects -- as well as by food consultants who cook up portion-controlled, idiot-proof recipes to feed the projected image. Owing more to McLuhan than to Escoffier, their packages are the products. Success lies in creating extraordinary images for ordinary favorites: hamburgers, fried fish or chicken, pizza, pasta, tacos and salads...