Word: mcmahon
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Dates: during 1960-1969
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...exuberant, swinging blowout that began the Kennedy years, with a seemingly endless inaugural parade and partying through the night. For four days, the capital will whirl sedately with genteel Republican merrymaking, beginning with an All-American Gala in the District of Columbia Armory, produced by Ed McMahon of the Tonight Show (see TELEVISION). For $10 to $100 a ticket, the guests will get Ed and his boss Johnny Carson, Dinah Shore, Lionel Hampton, James Brown, Marguerite Piazza, Tony Bennett, Hugh O'Brian and Hines, Hines & Dad. The night before Inauguration, Salt Lake City's 350-strong Mormon Tabernacle...
...time he was 18, Edward Leo McMahon Jr. had been a pitchman for eight years. He was the genuine article, too, peddling merchandise on the sidewalks: "Folks, I'm gonna show you the Morris Metric Slicer. Two dollars is the price on the box, but forget the two dollars. I'm talking about one dollar, and I'm throwing in the onion slicer and the juice extractor." When Ed talked, the folks listened. And when they listened, they usually bought...
Today, at 45, McMahon is still pitching, and the folks are still buying. After six years as Johnny Carson's No. 2 man on NBC's Tonight Show, he ranks as TV's most effective salesman since the heyday of Arthur Godfrey. Besides appearing with Carson, McMahon hosts his own daily game show (Snap Judgment), and is getting ready to appear in his second movie, The Killing Time, in which he will play an F. Lee Bailey kind of lawyer defending a pathological killer. This week he moves up to No. 1 for a day as executive...
Heartland, U.S.A. Gala Chairman General Emmett ("Rosie") O'Donnell Jr. picked McMahon to recruit and stage the show because "he can pick up the phone and get anybody." O'Donnell is just about right. Among those appearing at the ball will be Hugh O'Brian, Roger Williams, Lionel Hampton, Tony Bennett, Carson, James Brown, Connie Francis and Joel Grey and the George M! company. At the end Dinah Shore will sing America the Beautiful with the three service academy glee clubs. Says Pitchman McMahon: "That's gotta be Heartland, U.S.A...
KRAFT MUSIC HALL (NBC, 9-10 p.m.). "The Mitzi Gaynor Christmas Show" is a Yuletide romp with Ed McMahon playing Santa Claus and Mitzi as Raggedy Ann. Other guests include Cyril Ritchard, Tony Tanner...