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...Vince McMahon's business plan is to turn sports into reality TV: miked players, coverage of the coach's halftime talks, a "bubba cam" operator in protective padding behind the linemen, reporters interrupting players between downs and, for some reason, fireworks. "There's no reason to do scripting," McMahon says of the difference between the XFL and the WWF. "This is a reality show--live. It's real. It's not someone who is alleged to eat a rat when it was really chicken. We're going to find out who these players are as human beings...

Author: /time Magazine | Title: Flashback: XFL's Fast-Mouth Football | 10/10/2007 | See Source »

Before its first game, the XFL sold more than 500,000 tickets and a staggering number of red-and-black footballs. Still, new leagues have a worse record than the Cincinnati Bengals; the day that investors found out McMahon was launching a league, the WWF's stock dropped 25%. (The company had sales of $379 million and operating earnings of $59 million last year...

Author: /time Magazine | Title: Flashback: XFL's Fast-Mouth Football | 10/10/2007 | See Source »

...business plan isn't as stupid as its product, however. By splitting the anticipated $100 million in start-up costs over the first two years with NBC, McMahon isn't risking nearly as much as the USFL did. By owning all the teams and offering all the players the same $45,000 one-year contract with a one-year option (quarterbacks get $50,000; kickers, $35,000), he can control his costs; the entire XFL payroll is less than half that of a single NFL team. And the league needs only to deliver a mediocre 4.5 Nielsen rating to make...

Author: /time Magazine | Title: Flashback: XFL's Fast-Mouth Football | 10/10/2007 | See Source »

Back in 1989, when I was covering abortion for the Los Angeles Times, I came across a doctor in Los Angeles named James McMahon. He was the provider of choice for wealthy women from as far away as the Philippines who wanted to terminate pregnancies that had progressed past the first trimester, and he was very excited about a new procedure he had developed. This is what I wrote back then: "McMahon has developed his own method that he calls intrauterine cranial decompression. He arranges the fetus so that he can remove it feet first. Before the skull emerges...

Author: /time Magazine | Title: The Abortion Ruling: An Isolated Win? | 4/20/2007 | See Source »

...After winning a proxy wrestling match, Donald Trump shaved opponent Vince McMahon's head, per their wager. Most viewers would have preferred the opposite outcome, among them "Stone Cold" Steve Austin, who gave Trump a "stunner." Gossip site TMZ speaks for all of us: "One can only hope that this begins a flurry of celeb feud shave-offs." SCORE...

Author: /time Magazine | Title: People: Apr. 16, 2007 | 4/10/2007 | See Source »

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