Word: mcmath
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...classic mistake was a shampoo test-marketed by Clairol called A Touch of Yogurt. As Robert McMath, chairman of Marketing Intelligence Service, a New York consulting group, points out, "People weren't interested in putting yogurt on their hair, despite the fact that it may be good for it. Maybe they should have called it A Touch of Glamour, with Yogurt...
...Arkansas' Orval Faubus went sleepless on election night. Seeking a fifth two-year term, Faubus faced five opponents in the Democratic primary. Observers thought the vote would be tight, and many had visions of a runoff election against Segregationist Congressman Dale Alford or moderate ex-Governor Sid McMath. As it turned out, Faubus could have stood in bed: he pulled in about 52% of the votes, more than the combined total won by Alford, McMath and three other also-rans. The one place where his opposition beat him was Pulaski County, home of Little Rock (where 42 Negro students...
Faubus' major opponent is Little Rock Attorney Sidney McMath. 49, who was Governor from 1949-53. A former Faubus ally, McMath split with the Governor by criticizing his extremist tactics in opposing school integration in Little Rock in 1957-58. Besides McMath, Faubus will have to contend with five other candidates in the July primary, including another friend turned foe: Segregationist Dale Alford, 46, who was elected to Congress in 1958 in the stormy aftermath of the Little Rock crisis. Plainly, segregation is going to be a primary issue. This is unfortunate, since 48 Negroes now attend three Little...
...clear who the candidates will be to succeed Faubus. Persistent rumors that he will run again himself have frightened all but one man out of the race: the brave exception is "Uncle Sid" McMath, who was governor from 1946 to 1952. "Uncle Sid" was perhaps the most popular and the most corrupt governor the state has ever had. They say that when he moved out of the governor's mansion ten years ago, a policeman, making a routine check of the vans carrying the governor's property, discovered one filled with nothing but toilet paper--15,000 rolls...
Except for these eccentricities, McMath has a fine record: he was one of the first to oppose Faubus' school policies in 1957, and, as governor, established Arkansas' minimum wage. He could probably beat anybody other than Faubus handily; and should Faubus run, "Uncle Sid" might give him a fight...