Word: mcmuffin
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...fast-food business and the high-end preoccupations with cooking offal and arranging entrees with tweezers could hardly be more apparent. You don't need a trade publication's special report to see it. As gastropubs multiply in big cities, Burger King is boasting of ripping off the Sausage McMuffin at the same time it is trying to cope with a franchisee mutiny over the burden of selling $1 double cheeseburgers. It's truly a battle royale out there. (See "Rachael Ray in Praise of Burgers and Our Culinary Tastes...
...more than in 2003, compared with only 10% more beef). People, however, are wrong, because 5 oz. (about 140 g) of fried chicken and butter-filled biscuit (410 calories, 20 g of fat, 1,180 mg of sodium) is a lot more damaging than an Egg McMuffin and almost exactly the same nutritionally as a double cheeseburger...
...January McDonald's, which is in the middle of its own revival, scored big when its coffee beat Dunkin's in a Consumer Reports survey. Starbucks, meanwhile, rolled out hot breakfast sandwiches last fall while Burger King debuted a dollar menu featuring the Hamlette, a knockoff of the Egg McMuffin...
...their messages almost instantaneously," says Sean Reilly, Lamar's president and coo. Reilly plans to put up 200 of those smart boards before the end of the year. That time-shift ability has fresh appeal for even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling day parts has never been an option for out-of-home advertisers before," says Jodi Senese, executive vice president of CBS Outdoor, which will unveil a network of 75 high-definition lcd subway-station signs this summer in Manhattan...
McDonald's has also staked out the newest fast-food battleground: breakfast. Since introducing its Egg McMuffin (a muffin sandwich containing eggs, Canadian bacon and cheese) in 1976, the chain has seen its breakfast business grow to 19.5% of total sales. Last March Burger King introduced a competitor, the Croissan'wich, and promoted it with a saturation TV ad campaign. Most other chains have now added at least some breakfast items, from French-toast sticks at Arby's to an all-you-can-eat breakfast buffet at some generous Roy Rogers outlets...