Word: mcmuffined
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Breakfast Sandwich: The Harvard Dining Services' Egg McMuffin wannabe...
Hungry drivers gobble breakfast, often an Egg McMuffin, from Styrofoam cartons and slurp coffee from no-slosh mugs. Others balance checkbooks, do crossword puzzles and dictate letters and grocery lists into pocket-size tape recorders. Hot summer weekends offer an opportunity for passengers to take partial charge of the car. Inching along to the approach to the George Washington Bridge between New Jersey and Manhattan, occupants of cars without air conditioning who face delays of more than an hour hold the doors open for a little circulation...
McDonald's realizes that corporate headquarters is not always the best place to come up with market-sensitive ideas. One object lesson was a headquarters brainstorm years ago known as the Hulaburger, a pineapple-and-cheese combination that flopped in a big way. By contrast, the Big Mac, Egg McMuffin and McD.L.T. were all dreamed up by individual McDonald's operators...
...Watson and Kroc are rare, companies continually create new heroes. The members of IBM's "Hundred Percent Club," who have met their annual sales quotas, become office stars. Likewise, the McDonald's franchisee who cooked up the idea for the fast-food chain's bestselling "Egg McMuffin" breakfast sandwich in 1972 found his way into Ray Kroc's autobiography, Grinding It Out: The Making of McDonald's, and has become part of company lore...
...chain in sales, as well as by Wendy's and Burger King. And to keep sales up, McDonald's has prepared still another addition to its menu, a barbecued pork sandwich, which is being tested in 65 restaurants. The firm that produced the Big Mac, the Egg McMuffin, McChicken and Chicken McNuggets has named the new pork sandwich McRib...