Word: mcneal
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Dates: during 2000-2009
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...parietal rules could limit participation in late night extracurricular activities, some women were able to use the curfew to their advantage.“As freshmen, we were allowed to go out something like 21 times until 1:00 a.m. for the first semester,” Jean P. McNeal ’59 (originally Jean F. Pulis) said. “You may think that is terrible but you could turn it into a game. If you really didn’t like the guy, you could say you had to be home...
...children's marketing seems to be raining down everywhere, from the Internet to video games to coloring books. And with kids increasingly splitting their time among all manner of media, not to mention extracurricular activities, "marketers are targeting children younger and younger in every way they can," says James McNeal, a children's marketing consultant based in College Station, Texas...
...American Psychological Association confirmed that children under 8 have a tough time distinguishing ads from entertainment. But don't expect those findings to kill the product-placement party. "Kids' marketing just grows as businesses realize that children have more purchasing potential than any other demographic," says consultant McNeal, who advises FORTUNE 500 firms on marketing policies...
...illegal, and Dohring says Neopets complies with the Children's Online Privacy Act, which bars companies from collecting personal information from Internet users under 13. Still, by embedding brand characters into games and activities, the ad "just goes unnoticed by the child, much less the parent," says McNeal, a critic of such practices. Democratic Senator Tom Harkin of Iowa plans to introduce a bill this week that would reinstate the Federal Trade Commission's ability to issue rules on unfair advertising to children (the ad industry now abides by voluntary guidelines...
...exactly, did kids gain such influence and financial clout in their homes? James McNeal, a former Texas A&M professor who is considered the godfather of kids' marketing, notes that between 1950 and 1990, households went from being a patriarchy with Dad in charge, to a matriarchy with Mom in charge, to--you guessed it--a "filiarchy" with kids calling the shots. Or at least co-directing them. Younger parents, especially, are letting their kids control the decorating. "Gen X parents are more collaborative, less me-centered than the boomers. They engage their children in discussions about purchases," says...