Word: mcneal
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...children's marketing seems to be raining down everywhere, from the Internet to video games to coloring books. And with kids increasingly splitting their time among all manner of media, not to mention extracurricular activities, "marketers are targeting children younger and younger in every way they can," says James McNeal, a children's marketing consultant based in College Station, Texas...
...exactly, did kids gain such influence and financial clout in their homes? James McNeal, a former Texas A&M professor who is considered the godfather of kids' marketing, notes that between 1950 and 1990, households went from being a patriarchy with Dad in charge, to a matriarchy with Mom in charge, to--you guessed it--a "filiarchy" with kids calling the shots. Or at least co-directing them. Younger parents, especially, are letting their kids control the decorating. "Gen X parents are more collaborative, less me-centered than the boomers. They engage their children in discussions about purchases," says...
...really hope it generates something," said Tracy J. McNeal '02, assistant executive editor of Diversity and Distinction. "It was small but people here looked interested, enthused and dedicated. We'll see where it goes...
...Emily C. McNeal '93, one of the circulators of the petition, said last May that more students didn't sign the petition because they were "worried something would happen to them...
...wonder what's going to happen in the future. I feel an outside investigation would help to figure out exactly what happened, and it could help lay down guidelines for the system so that the problems that plagued the House this year don't happen again. Emily C. McNeal...