Word: mcneil
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With Amanda, Lincoln is finally allowed to finish without a white man taking his place, but her husband then bursts in on them and accuses Lincoln of rape, leading to his eventual lynching. Complicating the storyline is the character of Jane McNeil (Stephanie Dorvil), a black sharecropper who suddenly appears on Brett’s plantation and turns out to be his daughter, a fact she springs on him as he tries to seduce her. Refusing to hide her secret, Jane incites Brett to strangle her, a murder he then pins on Lincoln after he is accused of rape...
...message: "One dose covers his ADHD for the whole school day," plus the drug's name, Metadate CD. The ad is running in a dozen magazines, including Ladies' Home Journal, which has two more ADHD drug ads in the same issue--from Shire Pharmaceuticals (maker of Adderall) and McNeil Consumer HealthCare (Concerta). These ads don't name any medications, but they do give toll-free numbers for more information. McNeil also has a similar ad on cable...
...official Nancy Ostrove, the agency doesn't have the authority "to treat advertisements for controlled substances any differently" from those for other drugs. As for the drug companies, they insist their ads "are within the letter and spirit of all laws," in the words of a spokesman for McNeil...
Tylenol's manufacturer, for its part, insists that acetaminophen is safe if used properly. "But as part of an ongoing process, we are constantly talking to the FDA about how we can improve the label," says Dr. Anthony Temple, a vice president of McNeil Consumer Healthcare...
Like its drama-inflected ancestor Sports Night, The Job incorporates elements that would be trite on a plain-old drama, such as the shaky, handheld camera. But here they're starkly funny and McNeil an arresting (sorry) puzzle. He's also the sort of character who makes network execs pop Mylanta as he pops pills. So Leary and Tolan were surprised when ABC actively recruited them. "We said, 'You'll never buy it,'" recalls Leary. "'We're not going to change the language. We're not going to change the behavior.' And they said, 'Don't worry about it.'" Indeed...