Word: mcneil
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...Goldwyn wrath boiled over six weeks ago. He had dickered with San Francisco's McNeil-Naify Co. (100 theaters in California and Nevada), to show Up in Arms (TIME, March 13) on a percentage of the gross basis, which would be highly profitable to Goldwyn. McNeil-Naify offered him a lower flat-rental basis, which would be highly profitable to them...
Attack. Goldwyn sent his scouts into Reno, where McNeil-Naify control the five theaters. But McNeil-Naify easily outmaneuvered them. When the Goldwyn agents tried to get an option on the State Auditorium, officials refused because it was a public building and could not be rented to private enterprise for profit. Then the Goldwyn men leased the El Patio ballroom, alongside the Southern Pacific railroad tracks. Reno's Fire Chief, George M. Twaddle, regretfully informed them that their portable projection booth did not conform to Reno's fire laws. They tried to rent a parking lot, planning...
Counterattack. In desperation, the Goldwyn forces finally built a platform outside the El Patio ballroom. They hoped to get around the fire laws by showing the movie through the window. McNeil-Naify promptly threatened to bring suit because the platform blocked the sidewalk, and took splashy newspaper ads to point out that Reno moviegoers must now suffer the indignity of "uncarpeted floors . . . the whistle of freight trains . . . static in the sound system...
...Peanut Wagon. Well, listen to him, because you'll soon find that you really are learning a lot of accounting. All you have to do is to get a Dist. in his course is use "plain common sense." Then there will be Mr. Bliss and his slide ruling partners, McNeil and Bingham. Statistics will amaze you. It amazed us. Just remember to question the standard and talk about Miss Filipetti's habits, and class work will be a cinch. If you are bent on attaining the first quartile, well, just back away from every problem and get the overall picture...
Unfortunately, the playing of the faculty was as colorful as the dress. As a result, after the ASOTS finished their first time at bat, it was decided by Colonel Conner that no score should be kept lest Statistician McNeil be compelled to leave the game and keep score on one of his beloved IBM machines. There were no individuals who could be cited for outstanding play; performance was uniformly good (or bad, depending on the point of view.) fray was softened by beer and cold perk. The beer was good; the food was good; and so it was decided...