Word: mcneile
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Dartmouth's aggressive approach toward sports advertising is the brainchild of Brandon McNeil, the school's sports marketing head until late last year. Carlson says McNeil single-handedly made Dartmouth a leader in corporate promotions...
...fact, Carlson says McNeil might be the person most responsible for making advertising so widespread across the Ivy League. His 1997 arrival coincided with a general commitment to more advertising throughout the League, causing the Ivy League office to rewrite its guidelines on corporate athletic sponsorship...
...older alumni might have had some complaints as far as taking away from the true sport of the game, but most people agreed that what Brandon [McNeil] had done was phenomenal for Dartmouth athletics," Carlson says. "The alumni have grown past that...
...research has shown that intense coaching, like that at Woodrow Wilson, can lead to short-term spikes in test scores but that later on kids tend to forget much of what they've crammed. "Instead of reading novels, kids are skimming three-paragraph passages for key words," says Linda McNeil, an education professor at Rice University, who this year co-authored a report critical of the Texas exam for Harvard University's Civil Rights Project. Texas' lackluster performance on other national exams bolsters her case. Even as TAAS scores have skyrocketed, SAT marks have lagged. According to figures released last...
...research has shown that intense coaching, like that at Woodrow Wilson, can lead to short-term spikes in test scores, but that later on kids tend to forget much of what they've crammed. "Instead of reading novels, kids are skimming three-paragraph passages for key words," says Linda McNeil, an education professor at Rice University, who this year co-authored a report critical of the Texas exam for Harvard University's Civil Rights Project. Texas' lackluster performance on other national exams bolsters her case. Even as TAAS scores have skyrocketed, those on the SAT have lagged. According to figures...