Word: mcpaper
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...history at New York magazine when she became the first female publisher of a weekly consumer magazine. She then made a leap into newspapers in 1983, joining Al Neuharth, CEO of Gannett, and his fledgling newspaper USA Today. Like Ms., it was groundbreaking, but critics derisively called USA Today "McPaper." It ended up revolutionizing journalism, influencing a generation of newspapers and magazines with its colorful graphics and bite-size articles designed for television watchers. Neuharth, she says, was sometimes ruthless--something she tried never to be--but she admired his strategic vision. "He always had the bigger endgame" in mind...
...more than 1.3 million, making it the country's third-largest daily.[*] Advertising pages have risen from an average of 6.5 a day for the first six months of 1984 to twelve a day through the first half of 1985. Once ridiculed by journalists across the country as McPaper, the fast-food version of the news, USA Today has been grudgingly accepted in many newsrooms as a different, if not necessarily the best, way of delivering the news...
Kelley, 43, who denies wrongdoing, had tried to work his charm on the investigators. "He's so believable and seemingly so open," Seigenthaler told TIME. USA Today staff members say the paper's managers, insecure after years of having their publication ridiculed by some as McPaper, dismissed rumblings about a star who enhanced their publication's prestige. Kelley had been up for a Pulitzer Prize--the second of only two nominations his paper has received in its 22-year history. (The Wall Street Journal has won 19 in the same period.) "They thought he was just the kind of thing...
...When first published, USA Today was facetiously labeled "McPaper" by the newspaper industry's old guard. They said it read easily - too easily - and left readers devoid of intellectual nutrition. But the market has clearly proven that many Americans are attracted by simple, accessible news. Further, many of the older, more traditional papers, such as the Los Angeles Times, Boston Globe and Washington Post have absorbed a lot of the innovations that USA Today brought to the field. All are now using color, flashier graphics and shorter stories. Even the hallowed New York Times wouldn't be far from...
Many papers are deciding it does not. While cutting their investigative or foreign staffs, they are beefing up entertainment and sports coverage. Many journalists are worried that USA Today and its children will take over the world. Derided as "McPaper" when it was founded in 1982 by Gannett chairman Al Neuharth, USA Today pioneered the delivery of news in light, bright, four-color bites. The paper now has a national circulation of 1.6 million, second only to the Wall Street Journal, and has announced a jump in ad pages and revenue over last year...