Word: mcpaper
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Dates: during 1990-1999
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...When first published, USA Today was facetiously labeled "McPaper" by the newspaper industry's old guard. They said it read easily - too easily - and left readers devoid of intellectual nutrition. But the market has clearly proven that many Americans are attracted by simple, accessible news. Further, many of the older, more traditional papers, such as the Los Angeles Times, Boston Globe and Washington Post have absorbed a lot of the innovations that USA Today brought to the field. All are now using color, flashier graphics and shorter stories. Even the hallowed New York Times wouldn't be far from...
Many papers are deciding it does not. While cutting their investigative or foreign staffs, they are beefing up entertainment and sports coverage. Many journalists are worried that USA Today and its children will take over the world. Derided as "McPaper" when it was founded in 1982 by Gannett chairman Al Neuharth, USA Today pioneered the delivery of news in light, bright, four-color bites. The paper now has a national circulation of 1.6 million, second only to the Wall Street Journal, and has announced a jump in ad pages and revenue over last year...