Word: mcpaper
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Dates: during 2000-2009
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...history at New York magazine when she became the first female publisher of a weekly consumer magazine. She then made a leap into newspapers in 1983, joining Al Neuharth, CEO of Gannett, and his fledgling newspaper USA Today. Like Ms., it was groundbreaking, but critics derisively called USA Today "McPaper." It ended up revolutionizing journalism, influencing a generation of newspapers and magazines with its colorful graphics and bite-size articles designed for television watchers. Neuharth, she says, was sometimes ruthless--something she tried never to be--but she admired his strategic vision. "He always had the bigger endgame" in mind...
...more than 1.3 million, making it the country's third-largest daily.[*] Advertising pages have risen from an average of 6.5 a day for the first six months of 1984 to twelve a day through the first half of 1985. Once ridiculed by journalists across the country as McPaper, the fast-food version of the news, USA Today has been grudgingly accepted in many newsrooms as a different, if not necessarily the best, way of delivering the news...
Kelley, 43, who denies wrongdoing, had tried to work his charm on the investigators. "He's so believable and seemingly so open," Seigenthaler told TIME. USA Today staff members say the paper's managers, insecure after years of having their publication ridiculed by some as McPaper, dismissed rumblings about a star who enhanced their publication's prestige. Kelley had been up for a Pulitzer Prize--the second of only two nominations his paper has received in its 22-year history. (The Wall Street Journal has won 19 in the same period.) "They thought he was just the kind of thing...