Word: mcpaper
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...offer McDonalds, McPaper, McDemocracy...
Mediagate, which goes for $12.95 from the Atlantic Monthly Press, followed last year's successful USA Today parody. Former Vice President William L. Oakley '88 of the Lampoon, a semi-secret social club that occasionally publishes parodies, said the McPaper spoof sold 1.2 million copies...
...TODAY: THE TELEVISION SHOW (syndicated, debuting Sept. 12). MOST OF US ARE TIRED OF DULL NETWORK NEWS. At least, that's the operating principle behind this much touted video version of McPaper, which will offer a zippy nightly wrap-up of news, sports and features...
...show will be a fast-paced potpourri of news and features, divided into four sections: money, sports, life and USA (hard news). Except for one "cover story" of four minutes or so, the pieces will be brief and numerous (about 35 a half-hour). This broadcast spin-off of "McPaper" -- McRather, perhaps? -- has impressive parentage: it comes from GTG Entertainment, the new company headed by ex-NBC Chairman Grant Tinker (in partnership with Gannett, USA Today's publisher), and is being produced by Steve Friedman, the respected former executive producer of NBC's Today show...
...Making of McPaper (Andrews, McMeel & Parker; $19.95), written by Peter Prichard, a USA Today editor, is that rare thing: a candid corporate history. Authorized by Neuharth, the book chronicles the bruised egos and near breakdowns that marked the paper's early years. In 1984 Neuharth shocked his top executives with a banquet made to resemble the Last Supper. Wearing a crown of thorns, Neuharth called himself the "crucified one" and warned that they would be "passed over" if costs were not cut. After Publisher Cathleen Black wrote a memo complaining that she was "publisher in title only," Neuharth scribbled obscenities...