Word: mcpherrin
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Dates: during 1945-1945
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...behind the stunt is jut-jawed Editor John W. McPherrin, whose theory is that the corner druggist is, or should be, the "neighborhood statesman." He persuaded such traveling salesmen of ideas as Eric Johnston, Maury Maverick, Vincent Sheean and William L. Shirer to write the global think pieces in sixth-grade spell-it-out fashion. Altogether, it was a strange posset for American Druggist's publisher to push over the counter. The publisher: William Randolph Hearst...